"Soma" is an educational app that combines decades of textbooks, problem-sets, educational videos and interactive tasks. When asked to design the "Soma" brand, we were faced with a fundamental question: How do you make education fun? We designed the "Soma" brand to speak a language familiar to kids, and to enable a new way of sharing knowledge. Enriched with original illustrations, lively designs and an intuitive user interface, "Soma" is much more than just an app. Since its limited release in September 2016, more than 15,000 students, or one in every 12, already use "Soma". Teachers as well as parents use "Soma" too. More than 20 schools have adopted "Soma" for use in their curriculum.


Author: brand design studio "Overpriced"

Team: Krišjānis Mazurs (Creative Director), Aigars Mamis (Design director), Ģirts Ulmanis (Designer), Jānis Klaučš (Designer), Roberts Rūrāns (Illustrator), Evija Krištopāne (Youngest Creative Director)


Client: izdevniecība “Lielvārds”

Jury comment

  • "A contemporary and visually attractive form of presenting educational content."

    Inese Baranovska (Head, Museum of Decorative Arts and Design)